CampusFresh is a sub-brand of the Horowitz Events Centre, using their main red color for a new venture. In order to keep the catering kitchen up and running during periods of online classes on the U of A campus, CampusFresh was created to provide grocery packs and heat-and-eat meals to students and staff.
I wanted to work with elements that would create a bright and energetic feel - in order to keep the brand’s red color but still reference fresh produce, I chose a tomato illustration. For the type, I was inspired by cookbooks to look at serifs in order to create a sense of home within the brand.
I also created a suite of graphic elements to work with the logo, an elongated spoon and a serrated rectangle to reference the cut of a paper bag. These elements were used to create social graphics to promote different food specials, and in the email newsletter I designed to reach out to customers directly with new grocery offerings.