Level Up is a campaign created to promote Gender Based Violence Prevention Week in 2019. The event provided education on the impacts of GBV (gender-based violence) through interactive experiences, a consent carnival, and a keynote speaker.
The event goal was to educate more people about the experiences of women, transgender and non-binary people to create understanding, and give people tools to address and prevent this violence through the present and future.
The clients wanted a design that would appeal to people who might not otherwise engage in this dialogue - that, in combination with Anita Sarkeesian being booked as the keynote speaker, led me to video games, specifically RPGs, as the visual inspiration for the event. The goal of the theme connects with Anita’s history of video game analysis, and also was created to engage people on campus who hadn’t been exposed to multi-gender perspectives much previously.