Aloe Studio
 Student Group Services at the University of Alberta works with student groups on campus to put on the bi-annual Clubs Fair event, supports students with training opportunities, and provides opportunities for grants to help fund groups.  This brand redesign uses their existing logo, typography and logo colors in a way that makes the content brighter and punchier in order to stand out on a dense campus.  By taking the main colors of the system and grouping them into two-color sets, we are able to create a recognizable brand system that puts the content of the materials front and center.

SGS Brand Update

Student Group Services at the University of Alberta works with student groups to put on Clubs Fair events and support groups through training and granting opportunities.

This brand redesign uses their existing logo, typography and logo colors in a way that makes the content brighter and punchier in order to stand out on a dense campus.

By taking the main colors of the system and grouping them into two-color sets, we are able to create a recognizable brand system that puts the content of the materials front and center.

 Student Group Services at the University of Alberta works with student groups on campus to put on the bi-annual Clubs Fair event, supports students with training opportunities, and provides opportunities for grants to help fund groups.  This brand redesign uses their existing logo, typography and logo colors in a way that makes the content brighter and punchier in order to stand out on a dense campus.  By taking the main colors of the system and grouping them into two-color sets, we are able to create a recognizable brand system that puts the content of the materials front and center.

Student Group Services at the University of Alberta works with student groups on campus to put on the bi-annual Clubs Fair event, supports students with training opportunities, and provides opportunities for grants to help fund groups.

This brand redesign uses their existing logo, typography and logo colors in a way that makes the content brighter and punchier in order to stand out on a dense campus.

By taking the main colors of the system and grouping them into two-color sets, we are able to create a recognizable brand system that puts the content of the materials front and center.

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